First Name
Last Name
Email
Name of Wash
Website
What’s Your typical churn rate (the percentage of members canceling their plan each month)? 0-3% 4-7% 8-12% More than 12% I don't know
What’s Your typical capture rate (the percentage of non-member customers you’re converting to members)? 0-5% 6-10% 11-15% 16-20% More than 20% I don't know
What percentage of your total traffic comes from members redemptions (as opposed to retail washes)? 0-20% 21-40% 41-60% 61-80% 81-100% I don't know
What percentage has your membership grown over the past year? Stayed the same 1-5% 6-20% 21-40% 41-60% 61-80% 81-100% More than 100% My membership has decreased I don't know
Have you run a membership promotion in the last year? Yes No
Can you tell us any details about your promotions? For example, when the promotion ran, what the promotion offered, how well the promotion performed.
Is there anything else you’d like us to know about your metrics?
Comments